My design principles stand out through simplicity, empathetic problem-solving, continuous learning, and artistic exploration, enabling me to craft seamless experiences, collaborate effectively, and inspire innovation.
Experience
Product Design Lead
Delosi S.A 2023 | Present
Lima, Perú
Leading product design efforts for Delosi, Peru’s biggest franchisee, with 8 brands including Starbucks, KFC, Burger King, Pizza Hut, Chilis and Pinkberry, with presence in Peru, Bolivia and Ecuador.
Overseeing the full product design lifecycle for digital kiosks, six e-commerce websites, and the native KFC app.
Managed end-to-end product design for Pidelo, Delosi’s first customer facing digital product, within a 6-month timeline. Overseeing user research, ideation, prototyping, and iteration to align with market needs and user expectations.
Directing digital kiosk design for 3 major brands, from discovery research to development, testing and implementation. Using systems design to craft, service experience and UI Design.
Mentoring a team of seven product designers through peer reviews, skill-building sessions, and career development, boosting team productivity by 25%.
Bridging product and design by defining roadmaps, leading refinements, writing user stories, and supporting backlog prioritization.
Senior UX Designer
Zumba Fitness, LLC | 2022 - 2023
Miami, FL, USA
Managed migration, upkeep and transition of Zumba’s Design System into Figma and Storybook.
Led design for mobile apps: ZIN Play and ClassBuzz.
Led design efforts to increase conversion numbers for instructor training sales.
UX Designer
Scotiabank Perú | 2019-2022
Lima, Perú
Led core initiatives for Peru’s third largest bank app and web, with over 2M MAUs.
Conducted discovery processes to improve site’s Information Architecture, leading to an increase of +3% in customer satisfaction and NPS.
Responsible for User Research, IA, Interaction and UI Design across mobile and web products.
In charge of experience design for Plin , Peru’s first multi-bank P2P payment solution with over 9M MAUs. Allowing users to send and receive money using their phone number.
Worked closely with PMs and engineering team on an Agile environment.
Austin Center for Design
Professional Program | 2023
Austin, TX
Education
Interaction Design & Social Entrepreneurship
Rigorous One-Year Immersive program, 480+ class hours.
Developed a comprehensive understanding of design methodologies, user-centered research, and design thinking principles through hands-on projects and coursework.
Gained proficiency in creating innovative solutions that address complex social challenges by blending design principles with entrepreneurial strategies.
Colectivo23
Certificate | 2021
Lima, Peru
Design Research & Creative Insights
University of California, Berkeley Ext.
Professional Program | 2020
Remote
Intro to UX Design - Human Interaction Design
Area 51 Training Center
Diploma | 2017
Lima, Peru
Diploma in Digital Products Design